Social Media Marketing: Pinterest Powerhouse

Pinterest, best described as a digital mood, or vision, board, is not a new social media platform by any means. However, it’s not one that pops into my head as a social media platform where companies can successfully advertise their products and/or services, expanding their reach. Before I started taking marketing classes, I never would … Continue reading Social Media Marketing: Pinterest Powerhouse


Organic vs. Paid Marketing Strategies: Pros and Cons

When starting a company, it’s smart to weigh the pros and cons of paid (SEM) and organic (SEO) strategies. Both fall under the umbrella of online marketing, and both are unique and can be beneficial for increasing brand awareness for your company. Neither is better or worse than the other—both help create brand awareness and … Continue reading Organic vs. Paid Marketing Strategies: Pros and Cons