Social Media Marketing: Pinterest Powerhouse

Pinterest, best described as a digital mood, or vision, board, is not a new social media platform by any means. However, it’s not one that pops into my head as a social media platform where companies can successfully advertise their products and/or services, expanding their reach. Before I started taking marketing classes, I never would …

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Types of Marketing on Facebook

Despite many social media apps popping up around us, Facebook still reigns supreme. This social media platform has 2.989 billion active users as of April 2023, which is an increase of 26 million people in only three months (Kemp, 2023). In that time Facebook has also grown what type of marketing can be seen by …

YouTube: Marketing Implications

Long ago, I ditched cable and replaced it with streaming apps, and yet YouTube is used the most in my household. While I do not post on YouTube (I probably should though), I consume a large majority of my video-based media through this social media app. Almost all of my favorite shows to watch are …

Ethical vs Unethical: SEO/SEM Tactics

         All companies engage in SEO/SEM tactics to get their websites noticed, but not all of them adhere to ethical (white hat) methods to climb their way to the top, or at the very least, the first page of the Google search results. Some companies try to get away with using black hat (unethical) SEO/SEM …

Organic vs. Paid Marketing Strategies: Pros and Cons

When starting a company, it’s smart to weigh the pros and cons of paid (SEM) and organic (SEO) strategies. Both fall under the umbrella of online marketing, and both are unique and can be beneficial for increasing brand awareness for your company. Neither is better or worse than the other—both help create brand awareness and …